Brief:
CMD Ecolighting took full advantage of Synkd’s 60 minute marketing consultation audit.
An overall marketing strategy was devised to help promote and evolve the business from a supplier of LED products into a distributor of LED lighting. Synkd developed and delivered a simple yet effective strategy that incorporated print and online collateral designed to engage and educate, increase conversions and stimulate sales.
Solution:
CMD’s previous marketing collateral only stressed the features of their products.
Consequently CMD was no different to any other supplier in an already saturated industry.
A series of marketing brochures for both print and online channels were developed.
These spoke directly to CMDs ‘ideal’ customers in order to highlight the long-term cost benefits of investing in LED lighting.
A landing page was developed to educated and drive customers into an online sales conversion funnel. This strategic investment was designed to deliver a stream of future qualified sales
for CMD Ecolighting.
Let’s talk about how you can get ‘in sync’ with and in front of your ‘ideal’ customer.
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Key Deliverables:
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