Live Life You

Brief:
Deborah Harrison, health & well being educator, owner of Live Life You and creator of the ‘Simple Solutions to Health Program’, wanted Synkd to help with a renaming exercise and a logo tweak for her new business relaunch.

Development, management and roll out of an overall marketing strategy included a logo update, establishment of a brand look and feel, creation of  a distinct image library, website redesign and supporting marketing collateral all designed to increase brand awareness, engagement, sales and online conversions.

Added Value:
Synkd redesigned the online presence to align it with other marketing collateral to present a consistent brand story and visual message across all marketing touchpoints. A dynamic slideshow on the homepage immediately showcased Live Life You’s core offerings: specifically her ‘Simple Solutions to Health’ online program. This reworked website spoke clearly and directly to her three target segments or ‘Avatars’. The website was also used to help promote Deb’s feature in her newly released book: ‘Now we’re talking – health for mature women’ by Bev Brough.

Other features included a lead generator tool to begin building a database of online leads, video content for her Youtube channel and a reworked online shop for a more streamlined and intuitive online experience.

Stat Attack:
72 Facebook likes after 2 weeks of the website going live.

Did you know? 
Deb’s three tips for a healthier, happier life are:

• 5 serves of vegetables per day
• 2 serves of fruit per day
• 30 minutes of exercise daily.

Let’s talk about how your business can get ‘in sync’ with and in front of your ‘ideal’ customer.

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