Staying Alive Australia

Qualified paramedics; suppliers of first aid kits, defibrillators and first aid training



Quick Reference Guide

Quick Reference Guide Exterior Spread

Quick Reference Guide exterior spread

Quick Reference Guide Internal Spreads

Quick Reference Guide internal spreads

Defibrillator 'How To' Instruction Guide

Defibrillator ‘How to’ instruction guide

'Every Minute Matters' Defibrillator Campaign 2013

‘Every Minute Matters’ defibrillator campaign 2013

'Every Minute Matters' Campajgn Landing Page

‘Every Minute Matters’ campaign landing page

Campaign Email Signature

Campaign email signature

Campaign Email Signature

Campaign email signature


CPR Refresher Program brochure design


CPR Refresher Program workbook cover


A3 Defibrillator promotional poster

A3 Defibrillator promotional poster


Defibrillator window sticker

Staying Alive Australia needed to update an existing first aid brochure aimed at increasing awareness and education of standard CPR and first aid practice throughout Victoria and Australia – Staying Alive’s core offering.

The redesign of the previous DL flyer resulted in a more engaging, appealing and visual dynamic message – a difficult task for such an information heavy piece of collateral. The brochure formed part of an ongoing brand consolidation strategy that tied in with a recent rebranding exercise where brand consistency formed a key outcome.

Subsequent marketing collateral maintained the corporate style-guide however it pushed the creative angle for Staying Alive’s brand. As one of just three suppliers endorsed nationwide by
the AFL for their Emergency Response course, Synkd is proud to have developed Staying Alive’s collateral to promote this worthy cause designed to save young Australian lives throughout Australia.

Added Value:
Synkd was further engaged to develop new business concepts and strategic approaches
to large corporate clients with a view to securing cross-promotional opportunities.

Did you know? The CPR Refresher Program Workshop Booklet that Synkd produced has
proven so popular with the target audience or ‘ideal’ customer that they need regular reprints!


Let’s talk about how your business can get ‘in sync’ with and in front of your ‘ideal’ customer.

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Key Deliverables:

  • Branding
  • Marketing Strategy
  • Marketing Collateral
  • Campaign Development
  • Graphic Design
  • Photography/Image Sourcing
  • Promotional Material
  • Icon Design/Development
  • Online Content


  • Improved brand awareness
  • Co-ordinated brand strategy
  • Multi-channel marketing campaigns
  • More professional corporate collateral
  • An increased online presence