The Brand Experts

Brand: 10 questions you need to ask about your customers

Brand has been around for a while but it can still be a confusing subject for many businesses and business owners. For example, many people still believe branding simply involves the creation of a simple logo, a tagline and a website. While a new logo and website may form part of the visual brand deliverables of a B2B branding process, they aren’t the total sum of the brand process. When it comes to creating a new brand or refreshing an existing brand, there are a range of factors that need to be taken into consideration other than just the logo design and an impressive-looking website.

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Brand: why no one ever really buys a product or service (and what they do buy).

No one has ever purchased a product or service. Ever.
Deny it as much as you want but we have only ever purchased one thing whenever we’ve bought something in the past, or if we intend to make a purchase (large or small) in the future – and it’s not a tangible product or even a service.

Regardless of socio-economic status – whether you’re filthy rich or poor, this factor does not discriminate. It applies equally to all people regardless of their background or status and in this way it defines and demonstrates its true power. Harness and communicate this quality and your business will experience serious growth.

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