Brief:
All About Your Home – natural home cleaning services for busy people.
John and Lynden Boehm, with experience and a background in hospitality and
entrepreneurship, wanted a logo that conveyed the professionalism, quality of
service and attention to detail that their home cleaning service provided to all
of their clients.
They both understood the need for a strong, engaging brand that would help
position themselves as credible cleaners in a highly competitive market.
Synkd assisted in developing a series of names for the business:
All About Your Home was the ‘chosen one’.
A compelling ‘hook’ or qualifier was developed by Synkd with the tagline:
‘we give you back your weekends’.
A supporting promotional flyer and a ‘silent salesman’ in the form of a handy magnet,
helped to spread the word, establish themselves in the community and build brand awareness.
Added Value:
Synkd also developed social media graphics for Facebook, email copy and strategic marketing prospecting ideas to get All About Your Home ‘in sync’ with their ‘ideal’ customer – busy people with no time to clean.
Did you know?
All About Your Home offer two awesome cleaning services called: ‘Razzle Dazzle’
and ‘Wet, Wet, Wet’. When was the last time you cleaned under your bed?
Let’s talk about how to get ‘in sync’ with and in front of your ‘ideal’ customer.
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