Daniel D’Mello of Key Finance (Melbourne Mortgage Brokers) was referred to Synkd as they were in need of a rebrand. The original brand and logo had been long established in the industry, however it had become out of date and out of touch with a more modern, sophisticated and demanding market.
Synkd were tasked with the challenge of an overhaul of Key Finance’s logo, business card and window signage with a key requirement to make the business more appealing and engaging to a younger demographic – a tough call given the status of your typical Mortgage Broker plus the general perceived state of the Australian property sector.
Synkd assisted in developing a compelling tagline or qualifier for the business:
‘Unlocking your potential’ was a succinct and appropriate solution.