Jamie Thomas: Your Marketing Man

Is timing everything? It is with ice-cream!

When it comes to promoting your business, ‘timing’ really can make all the difference between success and failure.

Get your timing wrong and you risk missing out on riding that early euphoric ‘wave’. Too early and the market just won’t ‘get’ your offering – remember virtual reality anyone? Quick note: check out ‘augmented reality’ for a more up to date version. Get your timing too late in the game and well, it’s simply too late – you’ll miss the boat.

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Are you still relevant?

End of February already? By now most businesses will have hit the ground running with a focus on key goals and outcomes. But before you get into full stride, ease off for a minute, take heed and think about this important marketing question that might play a crucial part in determining your overall strategy and direction…

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Was YOUR business at the races?

A topical blog this month with a horse-racing theme given the start of the season here in Melbourne.

When it comes to marketing your business online, are you ahead of the pack, jockeying for position, or have you been left in the stalls? With this in mind, and with regards to your social media strategy,
it begs the question… ‘which social media platform is right for my business?

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The importance of being focused…

Success in marketing is built on a solid foundation – a reliable, relevant offering plus a combination of a focused and strategic plan as well as a sound strategy to ‘make the plan happen’.

The problems start to mount however because

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The power of 7…

7 tips, 7 ways, 7 secrets, 7 reasons…

Have you noticed a pattern here?

Here’s a few more clues if it hasn’t clicked yet…

7 wonders of the world, 7 habits of highly effective people, 
7 things your doctor forgot to tell you, 7 things I hate about you.

Why is it that anyone or anything of note, any online resource, anyone who wants to be known for anything, or any blog, post, guide or media report
 always seems to contain, feature or revolve around the number 7?

Is it some weird numerology thing going on, some closed industry secret that the uninitiated are not privy too, or simply some obscure marketing gimmick?

Why is ‘7’ a magic number?

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It’s the little things…

Overlooking the little things in your marketing gets you overlooked!

Marketing can be a fickle thing.
One minute it’s about your ‘wow factor’, your big vision and the bigger picture, the next they say you should be focusing all on the detail.

So which is it Jamie?
If the truth be told

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All that glitters

When it comes to marketing your business, most business owners are guilty of focusing too much on finding that next ‘big’ client, you know, that ‘elusive’ golden client – the ‘cash cow’, the ‘dream client’.

In the pursuit of said ‘golden client’, most businesses commit the cardinal sin

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