CMD Ecolighting

Longer • Deeper • Brighter: LED lighting – suppliers and distributors

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Synkd_CMD_flyer

CMD Ecolighting DL brochure

Synkd_CMD_Corporate_flyer

CMD Ecolighting DL brochure

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CMD Ecolighting Website landing page/slider design

Brief:
CMD Ecolighting took full advantage of Synkd’s 60 minute marketing consultation audit.

An overall marketing strategy was devised to help promote and evolve the business from a supplier of LED products into a distributor of LED lighting. Synkd developed and delivered a simple yet effective strategy that incorporated print and online collateral designed to engage and educate, increase conversions and stimulate sales.

Solution:
CMD’s previous marketing collateral only stressed the features of their products.
Consequently CMD was no different to any other supplier in an already saturated industry.

A series of marketing brochures for both print and online channels were developed.
These spoke directly to CMDs ‘ideal’ customers in order to highlight the long-term cost benefits of investing in LED lighting.

A landing page was developed to educated and drive customers into an online sales conversion funnel. This strategic investment was designed to deliver a stream of future qualified sales
for CMD Ecolighting.

 

Let’s talk about how you can get ‘in sync’ with and in front of your ‘ideal’ customer.

Key Deliverables:

  • Logo Design
  • Branding
  • Marketing Strategy
  • Marketing Collateral
  • Campaign Development
  • Image Library Development
  • Promotional Material
  • Landing Page Design
  • Online Catalogue

Results:

  • Niche marketing approach
  • More efficient & powerful
    marketing messages
  • Incorporated online and offline channels
  • More engaging user experience
    for print & online
  • Improved brand perception
  • A website that actually works!
    Generating leads for your business!