If you’re serious about business growth then you seriously need to consider your brand and what you’re saying to the market – because image is nothing, today it’s all about how you’re perceived. Brand is mentioned a lot in conversations about business growth and there’s a lot to get your head around – a lot more than meets the eye.
If you’re researching brand, wondering if brand is right for your business or you’re feeling overwhelmed by the whole ‘brand’ world and how it applies to business growth then you’re not alone. It’s hard to know where to start – but it does start with you. Begin with this question: how do you want to be perceived in the marketplace?Read more →