Brand: a business tool that expresses who we are.
What phone do you own?
What make of car do you drive?
Which coffee do you drink on the way to work?
What brand of clothing do you choose for work?
What type of shoe do you wear?
Which footy club do you barrack for?
Are you a ‘Holden’ or a ‘Ford’ fan?
Drawing attention to these ‘brand’ choices and heightening your awareness of the choices you make each and every day can
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