First impressions count in business. But what message or impression are you currently sending to the market about your respective business through your communication tools, marketing campaigns, messages and channels? And is it the ‘right’ message for your business?
Second impressions count too of course, but they tend to be more expensive, require more time, more resources, and much more effort to redeem the initial missed opportunity.
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The effectiveness of brand and graphic design from a business perspective are both hard to measure yet they both bring a powerful creative and psychological energy to a businesses potential.
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It had to happen. Sooner or later it had to be said. I’m not the first brand strategist to say this and I know I won’t be the last, however its always valuable to clear up common misconceptions in the industry: here’s the revelation:
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Forget highly creative visual assets, ‘bells and whistles’ website design, FB marketing, PPC, lead generation tools, email marketing, integrated campaigns, an obsession with ‘traffic’, SEO marketing, video marketing or the latest app… the real insight to effectively grow your business is…
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