Forget highly creative visual assets, ‘bells and whistles’ website design, FB marketing, PPC, lead generation tools, email marketing, integrated campaigns, an obsession with ‘traffic’, SEO marketing, video marketing or the latest app… the real insight to effectively grow your business is…
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Brand – it’s a well-known phrase or term these days in business and the boardroom, yet I find brand is still an often-misunderstood concept. This is mainly due, I believe, because it’s such a broad and all encompassing subject that it’s hard to pin down. Brand tends to mean different things to different people. We’re surrounded by it yet often fail to articulate it. It’s therefore of increasing importance and relevance to
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To the casual observer people can behave a little ‘odd’ sometimes. Don’t get me wrong – individually most people are likeable, decent enough and inspiring company (apart from the narcissists – best avoided) but get more than a few strangers into a room together and
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‘Vision’ and the need for a unifying vision – for your brand and business has been resonating with me lately, so I felt compelled to elaborate on this important aspect of brand and branding.
To clarify, a brand vision is the essence or idea behind your brand that inspires not only you but also
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When it comes to your brand, many people suggest a brand formula of three distinct elements for success: identify your vision (purpose), establish your voice (tone, language and personality) and create your visuals (identity, brand touch-points or design).
I’m not convinced that’s enough these days to
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Whatever your goal is in business, with the constant demands and pressure, the pursuit for optimum performance, continuous improvement, bigger and better results with less resources and time, targets to be met, KPIs, private and public success, promotion, status and achievement, we‘ve forgotten
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