Brand: it’s your call to action.
Building a brand is the most effective way of elevating your business beyond ‘commodity status’ – that’s to say – ensuring your business does not compete on price alone with your competitors. In this unfortunate scenario there’s never, ever a winner, not even the consumer, who in extreme cases ends up with either (at best) a long-term depressed local economy with little choice or variety, or at worst insolvency of large parts of the local economy and a heavy social cost as a result. Brand therefore becomes the ‘smart choice‘ for any business with the intention of growing or securing a position in the market, because it…
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