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Is timing everything? It is with ice-cream!

When it comes to promoting your business, ‘timing’ really can make all the difference between success and failure.

Get your timing wrong and you risk missing out on riding that early euphoric ‘wave’. Too early and the market just won’t ‘get’ your offering – remember virtual reality anyone? Quick note: check out ‘augmented reality’ for a more up to date version. Get your timing too late in the game and well, it’s simply too late – you’ll miss the boat.

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