Brand lessons from JFK? JFK and the NASA Janitor.
Here’s a powerful story from a powerful political figure of the 20th century with a brand lesson that is equally as relevant for the 21st century. Some lessons are timeless…
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Here’s a powerful story from a powerful political figure of the 20th century with a brand lesson that is equally as relevant for the 21st century. Some lessons are timeless…
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Creating your brand’s vision is one of the most important steps you can take when it comes to strategic brand management. Over 10 years of direct brand, marketing and advertising experience has provided invaluable opportunities of implementing corporate brand vision and enforcing multi-channel marketing campaigns for many blue chip Australian brands, but what does it take to craft a brand vision? Here follows 7 simple steps that will
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Writing a brand vision (i.e. a set of ideas or ideals based in the future that gives your brand a clear sense of direction) may seem a drawn out, unnecessary or irrelevant task to many in business. For others its a case of too much fluff, not enough substance. ‘We don’t need ‘vision’, we need action, right?’ Actually, what you really need is
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