Blog Archives

How to create a brand vision in 7 simple steps

Creating your brand’s vision is one of the most important steps you can take when it comes to strategic brand management. Over 10 years of direct brand, marketing and advertising experience has provided invaluable opportunities of implementing corporate brand vision and enforcing multi-channel marketing campaigns for many blue chip Australian brands, but what does it take to craft a brand vision? Here follows 7 simple steps that will

Read more →

4 factors to factor in when crafting your brand vision

Writing a brand vision (i.e. a set of ideas or ideals based in the future that gives your brand a clear sense of direction) may seem a drawn out, unnecessary or irrelevant task to many in business. For others its a case of too much fluff, not enough substance. ‘We don’t need ‘vision’, we need action, right?’ Actually, what you really need is

Read more →