Brand: add value with graphic design
The effectiveness of brand and graphic design from a business perspective are both hard to measure yet they both bring a powerful creative and psychological energy to a businesses potential.
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The effectiveness of brand and graphic design from a business perspective are both hard to measure yet they both bring a powerful creative and psychological energy to a businesses potential.
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It had to happen. Sooner or later it had to be said. I’m not the first brand strategist to say this and I know I won’t be the last, however its always valuable to clear up common misconceptions in the industry: here’s the revelation:
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I’m currently developing a workshop at Synkd on the value of creating a compelling corporate identity for small business growth, so I wanted to share some insights.
Perhaps the most important lesson or takeaway, as mentioned in my previous blog and worth mentioning again here, is that many businesses are still
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Most businesses have been getting the process of brand all wrong.
The following revelation leads us to the ultimate irony of a deep misconception about the perception of ‘brand’ and what it really means in people’s minds.
Where have we been going wrong? Allow me to explain.
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Do you really know your customer? Most businesses think they know their customer pretty well. They roll out superficial demographic facts and stats and are content to leave it at that – point proven – I know my customer.
With many of our Synkd clients, a closer inspection tends to reveal a very different story. It gets vague and hazy very quickly which is why we encourage our clients to
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What phone do you own?
What make of car do you drive?
Which coffee do you drink on the way to work?
What brand of clothing do you choose for work?
What type of shoe do you wear?
Which footy club do you barrack for?
Are you a ‘Holden’ or a ‘Ford’ fan?
Drawing attention to these ‘brand’ choices and heightening your awareness of the choices you make each and every day can
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Forget highly creative visual assets, ‘bells and whistles’ website design, FB marketing, PPC, lead generation tools, email marketing, integrated campaigns, an obsession with ‘traffic’, SEO marketing, video marketing or the latest app… the real insight to effectively grow your business is…
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What does is take to build a brand that resonates with a customer and why should you care?
By ‘resonate’ I mean a brand that stands for something – either a value, an idea or a cause that it invokes or evokes such a strong emotional (and logical) appeal with a consumer that it…
Here’s a powerful story from a powerful political figure of the 20th century with a brand lesson that is equally as relevant for the 21st century. Some lessons are timeless…
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Brand – it’s a well-known phrase or term these days in business and the boardroom, yet I find brand is still an often-misunderstood concept. This is mainly due, I believe, because it’s such a broad and all encompassing subject that it’s hard to pin down. Brand tends to mean different things to different people. We’re surrounded by it yet often fail to articulate it. It’s therefore of increasing importance and relevance to
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