Brand: its reflected in your communication tools.
Every business – large or small – has a brand whether they deny it or not. You might not have a strong or established brand but that doesn’t mean you don’t have one. Your customers still have an idea or think ‘something’ of your business. If your business has no strong associations or identity then that is your brand. Elevating and expressing your brand through your communication tools is one way to distinguish and attract customers to your business for business growth.
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