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Brand: Why Big Data won’t grow your brand – and what does.

The trend for Big Data over the past few years has been valuable for businesses from the perspective of gaining quantitative data and other relevant information, details and metrics that aim to reveal what customers are doing and what they actually buy.

Taking the focus away from important privacy issues for a minute – with the right analysis, Big Data can reveal vital information that may inform strategic marketing decisions and assist in wider business decisions as well as the overall business direction. Information is power after all right?

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