Blog Archives

Dec 13 2018

Why being ‘the best’ isn’t in your brands best interests – and what is.

Comments: 0 | Posted by: Jamie Thomas

Be the ‘best’, the ‘greatest’, the ‘ultimate’, and the ‘#1’. When pressed, it’s often the greatest desire or aspiration people have in business and in our respective fields. ‘Leave a legacy, make your mark, create a splash, be the ‘best’ ‘you’ you can be.’ Do any of these resonate? We’ve all heard them before. They are all great visions to align with but visions always sit on the horizon – they’re all about possibility, inspiration, focus and prediction as a strategic brand communication tool.

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Nov 15 2018

Brand: Why your brand is not for everyone (and why it shouldn’t be).

Comments: 0 | Posted by: Jamie Thomas

A fact’s a fact: your brand isn’t for everyone. Some customers won’t value it, others won’t understand or resonate with it, others will believe they don’t need your brand and still others will disagree or dismiss it outright – and that’s ok. It’s not for everyone. To all the business owners out there who are considering investing in their brand, get comfortable with this reality. In fact, if you want business growth this is exactly what you need to do. Sounds crazy right?

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Nov 08 2018

Brand: why perception is everything when growing your business.

Comments: 0 | Posted by: Jamie Thomas

Often, when networking with other business owners, the core brand message I deliver is that ‘perception is everything’. It’s such a succinct message that it features on The Brand Experts business card (the tagline) because it’s a simple belief and a simple message that encapsulates and embodies a fundamental part of ‘brand’ and The Brand Experts offering: it links our brand purpose, the brand vision and the brand promise. If you agree with that belief and it resonates with you, then great –  we’re aligned and we can continue the conversation; if not, then maybe we’re not aligned? Not just yet anyway… Read on.

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Nov 01 2018

Brand: 7 pointers to create a powerful brand for business growth.

Comments: 0 | Posted by: Jamie Thomas

If you’re serious about business growth then you seriously need to consider your brand and what you’re saying to the market – because image is nothing, today it’s all about how you’re perceived. Brand is mentioned a lot in conversations about business growth and there’s a lot to get your head around – a lot more than meets the eye.

If you’re researching brand, wondering if brand is right for your business or you’re feeling overwhelmed by the whole ‘brand’ world and how it applies to business growth then you’re not alone. It’s hard to know where to start – but it does start with you. Begin with this question: how do you want to be perceived in the marketplace?

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