Brand lessons from JFK? JFK and the NASA Janitor.
Here’s a powerful story from a powerful political figure of the 20th century with a brand lesson that is equally as relevant for the 21st century. Some lessons are timeless…
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Here’s a powerful story from a powerful political figure of the 20th century with a brand lesson that is equally as relevant for the 21st century. Some lessons are timeless…
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Brand – it’s a well-known phrase or term these days in business and the boardroom, yet I find brand is still an often-misunderstood concept. This is mainly due, I believe, because it’s such a broad and all encompassing subject that it’s hard to pin down. Brand tends to mean different things to different people. We’re surrounded by it yet often fail to articulate it. It’s therefore of increasing importance and relevance to
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To the casual observer people can behave a little ‘odd’ sometimes. Don’t get me wrong – individually most people are likeable, decent enough and inspiring company (apart from the narcissists – best avoided) but get more than a few strangers into a room together and
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Creating your brand’s vision is one of the most important steps you can take when it comes to strategic brand management. Over 10 years of direct brand, marketing and advertising experience has provided invaluable opportunities of implementing corporate brand vision and enforcing multi-channel marketing campaigns for many blue chip Australian brands, but what does it take to craft a brand vision? Here follows 7 simple steps that will
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Writing a brand vision (i.e. a set of ideas or ideals based in the future that gives your brand a clear sense of direction) may seem a drawn out, unnecessary or irrelevant task to many in business. For others its a case of too much fluff, not enough substance. ‘We don’t need ‘vision’, we need action, right?’ Actually, what you really need is
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‘Vision’ and the need for a unifying vision – for your brand and business has been resonating with me lately, so I felt compelled to elaborate on this important aspect of brand and branding.
To clarify, a brand vision is the essence or idea behind your brand that inspires not only you but also
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When it comes to your brand, many people suggest a brand formula of three distinct elements for success: identify your vision (purpose), establish your voice (tone, language and personality) and create your visuals (identity, brand touch-points or design).
I’m not convinced that’s enough these days to
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Are you feeling ignored lately? Do you sometimes go through your working day too busy to engage with another human soul? Do you get the nagging thought that everyone seems to be in a world of their own? Does it seem like everyone is
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