Your brand is your people and the way they represent you can make or break your brand.
Your strategy, message, unique value, design, copy, tactics, sales and marketing may all be aligned but if your people do not exude, live up to and reinforce the brand values you will create a
For the people who know me personally, who have spoken with me in business and when networking, and as someone who is in the 49 per cent of Australians who were born overseas, I bring a strong, clipped northern english accent to the diversity table here in this beautiful far off corner of the world.
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The effectiveness of brand and graphic design from a business perspective are both hard to measure yet they both bring a powerful creative and psychological energy to a businesses potential.
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It had to happen. Sooner or later it had to be said. I’m not the first brand strategist to say this and I know I won’t be the last, however its always valuable to clear up common misconceptions in the industry: here’s the revelation:
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I’m currently developing a workshop at Synkd on the value of creating a compelling corporate identity for small business growth, so I wanted to share some insights.
Perhaps the most important lesson or takeaway, as mentioned in my previous blog and worth mentioning again here, is that many businesses are still
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Most businesses have been getting the process of brand all wrong.
The following revelation leads us to the ultimate irony of a deep misconception about the perception of ‘brand’ and what it really means in people’s minds.
Where have we been going wrong? Allow me to explain.
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Do you really know your customer? Most businesses think they know their customer pretty well. They roll out superficial demographic facts and stats and are content to leave it at that – point proven – I know my customer.
With many of our Synkd clients, a closer inspection tends to reveal a very different story. It gets vague and hazy very quickly which is why we encourage our clients to
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What phone do you own?
What make of car do you drive?
Which coffee do you drink on the way to work?
What brand of clothing do you choose for work?
What type of shoe do you wear?
Which footy club do you barrack for?
Are you a ‘Holden’ or a ‘Ford’ fan?
Drawing attention to these ‘brand’ choices and heightening your awareness of the choices you make each and every day can
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Forget highly creative visual assets, ‘bells and whistles’ website design, FB marketing, PPC, lead generation tools, email marketing, integrated campaigns, an obsession with ‘traffic’, SEO marketing, video marketing or the latest app… the real insight to effectively grow your business is…
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What does is take to build a brand that resonates with a customer and why should you care?
By ‘resonate’ I mean a brand that stands for something – either a value, an idea or a cause that it invokes or evokes such a strong emotional (and logical) appeal with a consumer that it…
