First impressions count in business. But what message or impression are you currently sending to the market about your respective business through your communication tools, marketing campaigns, messages and channels? And is it the ‘right’ message for your business?
Second impressions count too of course, but they tend to be more expensive, require more time, more resources, and much more effort to redeem the initial missed opportunity.
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Your customer service is an expression of your brand (and vice versa) – remember, brand is all about how you’re perceived by your desired customers – so how are you treating your current customers lately? Why? Because it could make or break your brand.
I’ve said it before and I’ll say it again:
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As Elon Musk once stated, ‘brand is essentially just a perception’. I wonder what Tesla himself would have said? To clarify, when talking about perception, it’s the tangible expression of an idea or, in its purest form, a mental construct or ‘collective impression’ (Elon again). It is essential, however, that this core ‘idea’ or essence be based on
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Mention ‘brand’ or ‘branding’ to anyone and the word ‘identity’ rarely comes up in people’s minds. And the reason why?
Most businesses and businesses owners mistakenly think ‘brand’ is less to do with identity and everything to do with…
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Words or ‘copy’ are often overlooked in brand and marketing.
It’s a question of perspective: as customers, we’re all conditioned to believe that ‘words are just words right?’ And ‘talk is cheap’? or ‘he or she’s all talk?’ We don’t need words, we need action right!? Wrong.
The thing with brand is this; at the end of the day most business people overlook this, but its the brand behaviour that really drives your business results. How you transform those intangible values or attributes into real world, tangible, physical ‘moments’ or ‘experiences’ is
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If behaviour can be perceived as a business tool that reinforces your brand (refer to a previous blog here), then how do businesses and business owners benefit from investing in ‘behaviour’ (that forms a strong brand culture at the same time) from brand values?
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Brand can be a confusing concept for many businesses and business owners to get their head around. Is it a ‘look and feel’?, a logo?, a website?, a promise, a belief, a relationship, perception, a set of values, a personality, your language, your online voice, your Facebook status, or even your personal presentation or ‘image’? The truth is,
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Brand isn’t just about clever slogans, logos, colours, fonts and imagery – once upon a time it may have been about creating a ‘mark’ to ‘brand’ or express property or control such as with ‘livestock’ back in the ‘Old West’, but not today in the 21st century. Today it goes far deeper than a ‘mark’ or ‘logo’ – beyond the superficial. Brand is
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If ‘your people are your brand’ (see my last blog), then how do businesses and business owners navigate the complex minefield that the recruitment game has become to identify, qualify and appoint the ‘right’ people and person for your business? Easier said than done right?
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