Blog Archives

Nov 08 2018

Brand: why perception is everything when growing your business.

Comments: 0 | Posted by: Jamie Thomas

Often, when networking with other business owners, the core brand message I deliver is that ‘perception is everything’. It’s such a succinct message that it features on The Brand Experts business card (the tagline) because it’s a simple belief and a simple message that encapsulates and embodies a fundamental part of ‘brand’ and The Brand Experts offering: it links our brand purpose, the brand vision and the brand promise. If you agree with that belief and it resonates with you, then great –  we’re aligned and we can continue the conversation; if not, then maybe we’re not aligned? Not just yet anyway… Read on.

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The Brand Entrepreneur
Aug 02 2018

Brand: it’s your business approach.

Comments: 0 | Posted by: Jamie Thomas

Many businesses believe brand is a one-time process and a one-time investment – usually involving a series of meetings, workshops or discussions over a period of time (along with the price tag) with a specialist in marketing who talks in abstractions about experiences, emotions and mission & vision statements where nothing is ever concrete or certain. This is perhaps ironic given that brand and brand strategy provides your customers with certainty in an uncertain world.

There’s also the business that believes brand is…

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The Brand Entrepreneur
Oct 12 2017

How to create a brand vision in 7 simple steps

Comments: 0 | Posted by: Jamie Thomas

Creating your brand’s vision is one of the most important steps you can take when it comes to strategic brand management. Over 10 years of direct brand, marketing and advertising experience has provided invaluable opportunities of implementing corporate brand vision and enforcing multi-channel marketing campaigns for many blue chip Australian brands, but what does it take to craft a brand vision? Here follows 7 simple steps that will

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