Blog Archives

Sep 27 2018

Brand: 10 questions you need to ask about your customers

Comments: 0 | Posted by: Jamie Thomas

Brand has been around for a while but it can still be a confusing subject for many businesses and business owners. For example, many people still believe branding simply involves the creation of a simple logo, a tagline and a website. While a new logo and website may form part of the visual brand deliverables of a B2B branding process, they aren’t the total sum of the brand process. When it comes to creating a new brand or refreshing an existing brand, there are a range of factors that need to be taken into consideration other than just the logo design and an impressive-looking website.

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The Brand Entrepreneur
Sep 12 2018

Brand: discover the power of identity.

Comments: 0 | Posted by: Jamie Thomas

Identity. It’s a powerful thing.
Underlying everything we are and do, identity is what defines us, what we hold dear, what some people strive for, what many struggle to come to terms with, what some of us fight for and, in extreme cases, what some of us die for.

Identity (which includes relevance, meaning, connection and understanding) is what many are currently searching for to define themselves and their place in this crazy world. And yet, ironically, when pressed, many of us have no clear identity of who we really are either. We’ve never really considered our own identity for two reasons – no one has ever asked us and life kind of got in the way, right?

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The Brand Entrepreneur
Aug 24 2018

7 reasons to narrow your market focus for business growth.

Comments: 0 | Posted by: Jamie Thomas

Can you really shrink to greatness? How can you grow your business by narrowing your focus? As I’ve mentioned in a previous blog, a lot of brands today focus their resources and energies on the ‘brand’ itself, but the shift has already started – tomorrow ‘brand’ will be focused on building ‘community’ with an emphasis increasingly on interactions between advocates, customers and individual.

Somewhat counter intuitively, the way to build a community of like-minded people with the same values and beliefs (i.e. a brand) is not to go out and cast your net as wide as possible to anyone and everyone who will listen. Instead, get selective about your customer. Very selective…

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The Brand Entrepreneur
Aug 15 2018

Brand: deliver on your promise. It’s a matter of trust.

Comments: 0 | Posted by: Jamie Thomas

‘Certainty in an uncertain world’: that’s the emotional and functional benefit an effective brand offers to your customers – and by reflection your business. Consumers want to know they’re standing on solid ground with your offering – not only in terms of buying value but that your delivering something they can rely on – something they can trust. Time after time.

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The Brand Entrepreneur
Aug 09 2018

Brand: build a small, super-engaged community around your brand.

Comments: 0 | Posted by: Jamie Thomas

The most effective brands today and in the future will focus on building community, not content. While customers still want information, they really want connection and they’re looking for identity. Dig a little deeper and brand is really about giving customers something to believe in, be it purpose or fulfilment, all wrapped up around a community of similar thinking people – hence your tribe. All the more reason to get laser-focused on…

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The Brand Entrepreneur
Aug 02 2018

Brand: it’s your business approach.

Comments: 0 | Posted by: Jamie Thomas

Many businesses believe brand is a one-time process and a one-time investment – usually involving a series of meetings, workshops or discussions over a period of time (along with the price tag) with a specialist in marketing who talks in abstractions about experiences, emotions and mission & vision statements where nothing is ever concrete or certain. This is perhaps ironic given that brand and brand strategy provides your customers with certainty in an uncertain world.

There’s also the business that believes brand is…

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The Brand Entrepreneur
Jul 25 2018

Brand: How to build a ‘AAAA’ brand in 4 steps

Comments: 0 | Posted by: Jamie Thomas

There are four core building blocks to build a brand of substance, style and significance. Without one of these building blocks or ‘brand pillars’ your brand will collapse in on itself, because the brand will lack the necessary integrity, infrastructure or vital ingredients. These include the vision, values & belief, the framework, support, energy, human element and natural momentum to grow with your intended ‘tribe’. Remember, no one person builds a brand…

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The Brand Entrepreneur
Jun 19 2018

Brand: What’s the ‘right’ message to send for your business?

Comments: 0 | Posted by: Jamie Thomas

My last blog focused on the benefits of investing in effective graphic design to leave a ‘good’ first impression for your brand (it sets the tone for the rest of the business relationship). If ‘perception is everything’ in brand and in business, then it’s in your businesses best interests to… build a positive and effective identity, find your voice and…

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The Brand Entrepreneur
May 29 2018

Brand: its your customer service

Comments: 0 | Posted by: Jamie Thomas

Your customer service is an expression of your brand (and vice versa) – remember, brand is all about how you’re perceived by your desired customers – so how are you treating your current customers lately? Why? Because it could make or break your brand.

I’ve said it before and I’ll say it again:

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