A recent marketing workshop in Melbourne CBD (thank you Basics Bananas!) gave a timely reminder about the importance of positioning when it comes to effective brand and brand strategy.
The clear insight: many businesses who are doing it hard have no
Read more →
Words or ‘copy’ are often overlooked in brand and marketing.
It’s a question of perspective: as customers, we’re all conditioned to believe that ‘words are just words right?’ And ‘talk is cheap’? or ‘he or she’s all talk?’ We don’t need words, we need action right!? Wrong.
Brand can be a confusing concept for many businesses and business owners to get their head around. Is it a ‘look and feel’?, a logo?, a website?, a promise, a belief, a relationship, perception, a set of values, a personality, your language, your online voice, your Facebook status, or even your personal presentation or ‘image’? The truth is,
Read more →
Brand isn’t just about clever slogans, logos, colours, fonts and imagery – once upon a time it may have been about creating a ‘mark’ to ‘brand’ or express property or control such as with ‘livestock’ back in the ‘Old West’, but not today in the 21st century. Today it goes far deeper than a ‘mark’ or ‘logo’ – beyond the superficial. Brand is
Read more →
If ‘your people are your brand’ (see my last blog), then how do businesses and business owners navigate the complex minefield that the recruitment game has become to identify, qualify and appoint the ‘right’ people and person for your business? Easier said than done right?
Read more →
Your brand is your people and the way they represent you can make or break your brand.
Your strategy, message, unique value, design, copy, tactics, sales and marketing may all be aligned but if your people do not exude, live up to and reinforce the brand values you will create a
For the people who know me personally, who have spoken with me in business and when networking, and as someone who is in the 49 per cent of Australians who were born overseas, I bring a strong, clipped northern english accent to the diversity table here in this beautiful far off corner of the world.
Read more →
The effectiveness of brand and graphic design from a business perspective are both hard to measure yet they both bring a powerful creative and psychological energy to a businesses potential.
Read more →
It had to happen. Sooner or later it had to be said. I’m not the first brand strategist to say this and I know I won’t be the last, however its always valuable to clear up common misconceptions in the industry: here’s the revelation:
Read more →
Most businesses have been getting the process of brand all wrong.
The following revelation leads us to the ultimate irony of a deep misconception about the perception of ‘brand’ and what it really means in people’s minds.
Where have we been going wrong? Allow me to explain.
Read more →