Do you really know your customer? Most businesses think they know their customer pretty well. They roll out superficial demographic facts and stats and are content to leave it at that – point proven – I know my customer.
With many of our Synkd clients, a closer inspection tends to reveal a very different story. It gets vague and hazy very quickly which is why we encourage our clients to
Read more →
What phone do you own?
What make of car do you drive?
Which coffee do you drink on the way to work?
What brand of clothing do you choose for work?
What type of shoe do you wear?
Which footy club do you barrack for?
Are you a ‘Holden’ or a ‘Ford’ fan?
Drawing attention to these ‘brand’ choices and heightening your awareness of the choices you make each and every day can
Read more →
Forget highly creative visual assets, ‘bells and whistles’ website design, FB marketing, PPC, lead generation tools, email marketing, integrated campaigns, an obsession with ‘traffic’, SEO marketing, video marketing or the latest app… the real insight to effectively grow your business is…
Read more →
What does is take to build a brand that resonates with a customer and why should you care?
By ‘resonate’ I mean a brand that stands for something – either a value, an idea or a cause that it invokes or evokes such a strong emotional (and logical) appeal with a consumer that it…
Here’s a powerful story from a powerful political figure of the 20th century with a brand lesson that is equally as relevant for the 21st century. Some lessons are timeless…
Read more →
Brand – it’s a well-known phrase or term these days in business and the boardroom, yet I find brand is still an often-misunderstood concept. This is mainly due, I believe, because it’s such a broad and all encompassing subject that it’s hard to pin down. Brand tends to mean different things to different people. We’re surrounded by it yet often fail to articulate it. It’s therefore of increasing importance and relevance to
Read more →
Writing a brand vision (i.e. a set of ideas or ideals based in the future that gives your brand a clear sense of direction) may seem a drawn out, unnecessary or irrelevant task to many in business. For others its a case of too much fluff, not enough substance. ‘We don’t need ‘vision’, we need action, right?’ Actually, what you really need is
Read more →
When it comes to your brand, many people suggest a brand formula of three distinct elements for success: identify your vision (purpose), establish your voice (tone, language and personality) and create your visuals (identity, brand touch-points or design).
I’m not convinced that’s enough these days to
Read more →
Whatever your goal is in business, with the constant demands and pressure, the pursuit for optimum performance, continuous improvement, bigger and better results with less resources and time, targets to be met, KPIs, private and public success, promotion, status and achievement, we‘ve forgotten
Read more →
Are you feeling ignored lately? Do you sometimes go through your working day too busy to engage with another human soul? Do you get the nagging thought that everyone seems to be in a world of their own? Does it seem like everyone is
Read more →