Brand: Stand Up For Something. Be counted.
If we were to ask your customers to describe your brand in just 2-3 sentences, what would they say about you? What would you want them to say about you? This is linked back to your values, what you value and how you express these values to the market.
Harvard Business Review reports that ‘64% of consumers cite shared values as the primary reason they have a relationship with a brand.‘
Unfortunately, as business owners, we often stumble or get into fancy and elaborate explanations of what we stand for and what we believe in. The root of this usually lies in one of three areas –
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