What’s in a word?
Do actions really speak louder than words?
Can words only say so much? Or is the pen, and by association, are ‘words’ mightier than the sword?
Used correctly in your marketing, ‘power’ words have the unique ability to
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Mistakes. Don’t we love them?
We all make mistakes from time to time so don’t be too hard on yourselves. In fact, I’d be worried if you weren’t making some mistakes. Because making mistakes or FAILING is THE perfect opportunity to learn
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7 tips, 7 ways, 7 secrets, 7 reasons…
Have you noticed a pattern here?
Here’s a few more clues if it hasn’t clicked yet…
7 wonders of the world, 7 habits of highly effective people, 7 things your doctor forgot to tell you, 7 things I hate about you.
Why is it that anyone or anything of note, any online resource, anyone who wants to be known for anything, or any blog, post, guide or media report always seems to contain, feature or revolve around the number 7?
Is it some weird numerology thing going on, some closed industry secret that the uninitiated are not privy too, or simply some obscure marketing gimmick?
Why is ‘7’ a magic number?
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Overlooking the little things in your marketing gets you overlooked!
Marketing can be a fickle thing.
One minute it’s about your ‘wow factor’, your big vision and the bigger picture, the next they say you should be focusing all on the detail.
So which is it Jamie?
If the truth be told
Why the ‘Wow factor’?
Ask any marketer or business coach how do you get more clients or stand out from the crowd, and if they don’t first ask what’s your ‘USP’; translation: your unique selling point (short note for the uninitiated: your ‘USP’ is a quick and easy qualifier that communicates what’s uniquely different about your business that sets it/you apart from your competitors) they may query…
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When it comes to marketing your business, most business owners are guilty of focusing too much on finding that next ‘big’ client, you know, that ‘elusive’ golden client – the ‘cash cow’, the ‘dream client’.
In the pursuit of said ‘golden client’, most businesses commit the cardinal sin
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At Synkd we call it: ‘me,me,me’ content but you’ll know it in its more recognisable format: Pride.
Its the most common ‘sin’ or symptom of self-obsession. The guilty are easily identified by marketing copy that screams ‘I can do this’, or ‘we’ve done that’… or ‘Company XYZ has been around for 30 years’, or ‘we’re the market leader’ in such and such blah, blah, blah…
Sure it can help build credibility but as a prospective customer you’ve lost me already.
Are you angry over a lack of leads?
Have you ever thought it may be that your offer isn’t 100% clear?
Or that your offer doesn’t speak directly to your audience?
Take one step back for a minute and consider this – perhaps its your customers who are the angry ones? Why would they be angry you ask? Maybe they’re angry over at a lack of clear direction?
Lazy, lazy, lazy you!
Do you always play it safe?
Do you adopt a ‘wait and see’ approach?
Do you simply follow what every other business does?
Is someone doing ‘better’ than you?
Of course they are!
There’s always someone doing better than you.
The likely reason they’re more successful is because they’re working smarter than you,
that’s to say, you’re not ‘leveraging’ your time and bringing in qualified leads.
