Blog Archives

Dec 13 2018

Why being ‘the best’ isn’t in your brands best interests – and what is.

Comments: 0 | Posted by: Jamie Thomas

Be the ‘best’, the ‘greatest’, the ‘ultimate’, and the ‘#1’. When pressed, it’s often the greatest desire or aspiration people have in business and in our respective fields. ‘Leave a legacy, make your mark, create a splash, be the ‘best’ ‘you’ you can be.’ Do any of these resonate? We’ve all heard them before. They are all great visions to align with but visions always sit on the horizon – they’re all about possibility, inspiration, focus and prediction as a strategic brand communication tool.

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Dec 07 2018

Brand: be insightful for business growth

Comments: 0 | Posted by: Jamie Thomas

Brand insights are the result of a process of deep understanding and awareness of your customers’ perspective and personal situation. Being able to see the world from your customers’ perspective – walk in their shoes – is key to an effective brand.

Why are insights so valuable when it comes to brand and business growth?

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Nov 30 2018

Brand: harnessing your power of purpose.

Comments: 0 | Posted by: Jamie Thomas

There is an often overlooked power of brand that is lost on many people in business today. No one is at fault here – business owners, leaders, managers and employees are often too distracted by business goals, targets, KPIs, ‘fighting fires’, politics, protocol, serving customers, finding customers or thinking about that growing pile of admin or invoices to notice what is sometimes right in front of us. A wise man once told me this phenomenon – being unable to see something right in front of you – actually has a name. It’s called…

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Nov 15 2018

Brand: Why your brand is not for everyone (and why it shouldn’t be).

Comments: 0 | Posted by: Jamie Thomas

A fact’s a fact: your brand isn’t for everyone. Some customers won’t value it, others won’t understand or resonate with it, others will believe they don’t need your brand and still others will disagree or dismiss it outright – and that’s ok. It’s not for everyone. To all the business owners out there who are considering investing in their brand, get comfortable with this reality. In fact, if you want business growth this is exactly what you need to do. Sounds crazy right?

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Nov 08 2018

Brand: why perception is everything when growing your business.

Comments: 0 | Posted by: Jamie Thomas

Often, when networking with other business owners, the core brand message I deliver is that ‘perception is everything’. It’s such a succinct message that it features on The Brand Experts business card (the tagline) because it’s a simple belief and a simple message that encapsulates and embodies a fundamental part of ‘brand’ and The Brand Experts offering: it links our brand purpose, the brand vision and the brand promise. If you agree with that belief and it resonates with you, then great –  we’re aligned and we can continue the conversation; if not, then maybe we’re not aligned? Not just yet anyway… Read on.

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Nov 01 2018

Brand: 7 pointers to create a powerful brand for business growth.

Comments: 0 | Posted by: Jamie Thomas

If you’re serious about business growth then you seriously need to consider your brand and what you’re saying to the market – because image is nothing, today it’s all about how you’re perceived. Brand is mentioned a lot in conversations about business growth and there’s a lot to get your head around – a lot more than meets the eye.

If you’re researching brand, wondering if brand is right for your business or you’re feeling overwhelmed by the whole ‘brand’ world and how it applies to business growth then you’re not alone. It’s hard to know where to start – but it does start with you. Begin with this question: how do you want to be perceived in the marketplace?

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Oct 25 2018

Brand: Why Big Data won’t grow your brand – and what does.

Comments: 0 | Posted by: Jamie Thomas

The trend for Big Data over the past few years has been valuable for businesses from the perspective of gaining quantitative data and other relevant information, details and metrics that aim to reveal what customers are doing and what they actually buy.

Taking the focus away from important privacy issues for a minute – with the right analysis, Big Data can reveal vital information that may inform strategic marketing decisions and assist in wider business decisions as well as the overall business direction. Information is power after all right?

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Sep 27 2018

Brand: 10 questions you need to ask about your customers

Comments: 0 | Posted by: Jamie Thomas

Brand has been around for a while but it can still be a confusing subject for many businesses and business owners. For example, many people still believe branding simply involves the creation of a simple logo, a tagline and a website. While a new logo and website may form part of the visual brand deliverables of a B2B branding process, they aren’t the total sum of the brand process. When it comes to creating a new brand or refreshing an existing brand, there are a range of factors that need to be taken into consideration other than just the logo design and an impressive-looking website.

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Sep 20 2018

Brand: why no one ever really buys a product or service (and what they do buy).

Comments: 0 | Posted by: Jamie Thomas

No one has ever purchased a product or service. Ever.
Deny it as much as you want but we have only ever purchased one thing whenever we’ve bought something in the past, or if we intend to make a purchase (large or small) in the future – and it’s not a tangible product or even a service.

Regardless of socio-economic status – whether you’re filthy rich or poor, this factor does not discriminate. It applies equally to all people regardless of their background or status and in this way it defines and demonstrates its true power. Harness and communicate this quality and your business will experience serious growth.

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The Brand Entrepreneur
Sep 12 2018

Brand: discover the power of identity.

Comments: 0 | Posted by: Jamie Thomas

Identity. It’s a powerful thing.
Underlying everything we are and do, identity is what defines us, what we hold dear, what some people strive for, what many struggle to come to terms with, what some of us fight for and, in extreme cases, what some of us die for.

Identity (which includes relevance, meaning, connection and understanding) is what many are currently searching for to define themselves and their place in this crazy world. And yet, ironically, when pressed, many of us have no clear identity of who we really are either. We’ve never really considered our own identity for two reasons – no one has ever asked us and life kind of got in the way, right?

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