When it comes to your brand, many people suggest a brand formula of three distinct elements for success: identify your vision (purpose), establish your voice (tone, language and personality) and create your visuals (identity, brand touch-points or design).
I’m not convinced that’s enough these days to
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Whatever your goal is in business, with the constant demands and pressure, the pursuit for optimum performance, continuous improvement, bigger and better results with less resources and time, targets to be met, KPIs, private and public success, promotion, status and achievement, we‘ve forgotten
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Are you feeling ignored lately? Do you sometimes go through your working day too busy to engage with another human soul? Do you get the nagging thought that everyone seems to be in a world of their own? Does it seem like everyone is
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For businesses creating, developing or rebranding their brand it pays to remember that not everyone sees the world and interacts with it in the same way that you do.
People interpret, perceive, communicate and engage with the world around them in different ways for a variety of reasons. That’s why identifying your ‘ideal’ customer helps you to
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If you’re serious about business growth and taking your business to the next level then it pays to gain a deeper understanding of your customers’ needs, their wants and identify why your customer actually buys from you.
Why? Because those customer insights are incredibly invaluable for your business – they reveal the core truth – the heart of the matter for your customer. That’s the gold you seek. One of your strategic goals for your business however is to
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At the end of the business day your customer pays your bills, they cover your payroll, they generate your revenue and they produce your profits.
Your customers loyal patronage also covers your general life expenses, they pay your mortgage; keep a roof over your head, pay for your annual holiday (if you stick to the budget and make the time), service and run the family car(s), provide the money for little Oliver or Charlotte to receive an education, as well as providing the uniform on their backs to keep them warm during the cold and wet Victoria winter (and let’s not forget they also help to cover those expanding energy bills!).
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Defining and knowing who your ‘ideal’ customer is one of the key pillars to brand and business success. Knowing specifically what makes your ‘ideal’ customer ‘tick’ isn’t just about knowing the main facts. Its essential in today’s busy global marketplace to look deeper in order to resonate and ‘connect’ to cut through the huge amount of noise and constant mental barrage of messages.
Of the thousands of messages any one person absorbs each and every day, only around
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A successful brand ‘resonates’ with a select part of the market. It starts with the customer and has ‘the end’ in mind.
Actually a brand starts with a ‘value’ or series of congruent values that energetically resonate with a target customer, however your customer needs to buy into your ‘values’ to ensure that it resonates deeply. That’s why it’s a crucial step to identify both
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As business owners we’ve all experienced failure. I don’t think I’ve met too many people who admit to or enjoy the feeling. Like everyone I’ve had my share of failure over the past 4 years in business too. One big life and business lesson I’ve learned is that its the 2 ‘P’s: ‘Persistence and Pondering’ that help to counter the ‘F’ word and find the insights needed to discover why we fail, what to do differently and how to transform failure into success.
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When it comes to knowing your ‘ideal’ customer, many businesses may ‘think’ they have a clear idea or understanding of who their customers are but my experience to date tells me it pays to dig a lot deeper to truly find the ‘gold’ on your customer. Never has the old marketing mantra been so appropriate and true than it is today (with fragmented media and record levels of noise in the marketplace): one way to cut through the noise is to simply ‘know your customer’.
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