Is your business working for your ‘ideal’ customer or working for you?
If you’re serious about business growth and taking your business to the next level then it pays to gain a deeper understanding of your customers’ needs, their wants and identify why your customer actually buys from you.
Why? Because those customer insights are incredibly invaluable for your business – they reveal the core truth – the heart of the matter for your customer. That’s the gold you seek. One of your strategic goals for your business however is to discover how your business is working for your customer and how it isn’t. Because if it isn’t working for your customer, I guarantee it won’t be working for your business or your bottom line. What’s more, you won’t be attracting any new customers or creating space for new business opportunities if the business is only geared to serving you or your interests.
Your sales are a mirror reflection of how effective you’re serving your customer and the wider world
– an outward marker for your creative output and problem solving abilities. Your brand and marketing, however, need to echo your ideal customer’s core truth or message with laser-focused impact – or your message may get diluted or lost in translation. Knowing your ideal customers’ needs and wants helps
to craft the cut-through messages that will resonate with their hearts, minds and soul.
Who knows, you might even improve your core offering as a part of the process for a true win/win/win
– i.e. you (always pay yourself first), the customer and the business. Do this well and consistently and it
will translate to increased business performance and results, more satisfied customers and ultimately repeat business if and only if you maintain those customer relationships with useful, relevant and engaging content. More satisfied customers means more prospects and referrals which means more potential revenue for you. More new business wins means your reputation spreads and word of mouth precedes you. Imagine the impact your business could make if you just knew more about your ideal customer, if you understood how they wanted to be communicated to which could enable you to increase their satisfaction? What impact would those insights make to your bottom line?
So ‘let’ and ‘get’ your business working for your ‘ideal’ customer, not you, and reap the rewards.
As mentioned in a previous post, your customer helps you pays the bills and define your business
success – just align your business to them and the income will flow.
——————————————————————————————————
I hope you gained some benefit or learned something new, insightful or useful from this blog.
As The Brand Entrepreneur, I believe in helping busy business owners and savvy entrepreneurs to be bold when building brands and ‘market smarter’ by deeply defining their ‘ideal’ customer with The ‘My Avatar’ Workshop. Successful brands in the future care about customers, not branding. I believe that future is now. I’m passionate and focused on creating brand stories with substance & strategic design assets that help brands get ‘in sync’ and connected to customers they ‘care’ about.
Jamie Thomas – The Brand Entrepreneur