Pride
At Synkd we call it: ‘me,me,me’ content but you’ll know it in its more recognisable format: Pride.
Its the most common ‘sin’ or symptom of self-obsession. The guilty are easily identified by marketing copy that screams ‘I can do this’, or ‘we’ve done that’… or ‘Company XYZ has been around for 30 years’, or ‘we’re the market leader’ in such and such blah, blah, blah…
Sure it can help build credibility but as a prospective customer you’ve lost me already.