#2 – Gluttony

Overdoing it with your content or messaging?

Content is the new ‘King’ but as your grandma may have warned ‘don’t over-indulge or you’ll bulge!’

Business owners who understand how content marketing can help build their business profits are often guilty of over-indulging on the type of content generated as well as the quantity of platforms they use and the frequency of postings online.

Resist the temptation to create content for content’s sake whist blitzing your client database.
It’s both a sin and a crime both on your business and your brand!
Yes, prospects do tend to buy on the 10th or 12th prompt (most businesses (48%) don’t even follow up once) but there’s no need to inundate them with useless or uninformative information.

Always abide by the 3rd Marketing Commandment: make all content relevant, engaging and useful.
Abide by this rule you won’t stray from the path.