#3 – Greed

Are you being greedy or more to the point are you being selfish?

Are you always focusing on yourself, and never your customer?

‘Not knowing your audience’ is a business owners’ classic cardinal sin.

Absolve yourself. Put yourself in your customer’s shoes and brainstorm campaigns that target their specific interests and problems.

Don’t be greedy and just promote your product or services. Share your unique ‘IP’ in a way that resonates with your audience. Educate, engage or entertain first, then learn about the best ways to reach or connect with your audience.

Above all else, learn to give first.
Why? It serves to give you a great competitive advantage in business.