To the casual observer people can behave a little ‘odd’ sometimes. Don’t get me wrong – individually most people are likeable, decent enough and inspiring company (apart from the narcissists – best avoided) but get more than a few strangers into a room together and
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Creating your brand’s vision is one of the most important steps you can take when it comes to strategic brand management. Over 10 years of direct brand, marketing and advertising experience has provided invaluable opportunities of implementing corporate brand vision and enforcing multi-channel marketing campaigns for many blue chip Australian brands, but what does it take to craft a brand vision? Here follows 7 simple steps that will
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Writing a brand vision (i.e. a set of ideas or ideals based in the future that gives your brand a clear sense of direction) may seem a drawn out, unnecessary or irrelevant task to many in business. For others its a case of too much fluff, not enough substance. ‘We don’t need ‘vision’, we need action, right?’ Actually, what you really need is
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When it comes to your brand, many people suggest a brand formula of three distinct elements for success: identify your vision (purpose), establish your voice (tone, language and personality) and create your visuals (identity, brand touch-points or design).
I’m not convinced that’s enough these days to
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Whatever your goal is in business, with the constant demands and pressure, the pursuit for optimum performance, continuous improvement, bigger and better results with less resources and time, targets to be met, KPIs, private and public success, promotion, status and achievement, we‘ve forgotten
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Are you feeling ignored lately? Do you sometimes go through your working day too busy to engage with another human soul? Do you get the nagging thought that everyone seems to be in a world of their own? Does it seem like everyone is
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For businesses creating, developing or rebranding their brand it pays to remember that not everyone sees the world and interacts with it in the same way that you do.
People interpret, perceive, communicate and engage with the world around them in different ways for a variety of reasons. That’s why identifying your ‘ideal’ customer helps you to
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If you’re serious about business growth and taking your business to the next level then it pays to gain a deeper understanding of your customers’ needs, their wants and identify why your customer actually buys from you.
Why? Because those customer insights are incredibly invaluable for your business – they reveal the core truth – the heart of the matter for your customer. That’s the gold you seek. One of your strategic goals for your business however is to
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At the end of the business day your customer pays your bills, they cover your payroll, they generate your revenue and they produce your profits.
Your customers loyal patronage also covers your general life expenses, they pay your mortgage; keep a roof over your head, pay for your annual holiday (if you stick to the budget and make the time), service and run the family car(s), provide the money for little Oliver or Charlotte to receive an education, as well as providing the uniform on their backs to keep them warm during the cold and wet Victoria winter (and let’s not forget they also help to cover those expanding energy bills!).
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Defining and knowing who your ‘ideal’ customer is one of the key pillars to brand and business success. Knowing specifically what makes your ‘ideal’ customer ‘tick’ isn’t just about knowing the main facts. Its essential in today’s busy global marketplace to look deeper in order to resonate and ‘connect’ to cut through the huge amount of noise and constant mental barrage of messages.
Of the thousands of messages any one person absorbs each and every day, only around
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